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It was eventually reduced to three main product divisions: insurance, investments, and retirement planning. In the 1980s, Transamerica began to divest and focused exclusively on financial services. Although the company currently retains only a few offices in the building, the pyramid is still depicted in the company's logo and marketing materials. In 1972, the company completed construction of the Transamerica Pyramid skyscraper in San Francisco which served as its headquarters for many years. Over time, the company became a more diversified conglomerate that included the film distributor United Artists, Transamerica Airlines and Budget Rent a Car. Following the acquisition, Occidental was renamed Transamerica Occidental Life Insurance Company. Giannini said the purchase of the West Coast-based life insurance company was part of a plan for Transamerica to control every type of financial service. At the time, Occidental had over $25 million in assets and over $150 million in life insurance policies in force. In March 1930, Transamerica acquired Occidental Life Insurance Company, founded in 1906. The Bank of Italy later merged with Bank of America, Los Angeles in 1928, which was then renamed Bank of America in 1930. The Trans-America Corporation original headquarters was located at 4 Columbus Avenue in San Francisco. In October 1928, Giannini created a holding company that he named the Trans-America Corporation, which owned Bank of America, Bank of Italy, Bancitaly Corporation, National Bankitaly Company, California Joint Stock Land Bank, and Banca d'America e d'Italia, which gave it assets in excess of $1.5 billion (equivalent to $26 billion in 2022). Giannini founded the Bank of Italy in San Francisco.

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Sun life insurance company of america baltimore md